Enterprise Digital Twins
Technology to help companies become more efficient, innovative, and competitive
Innovation from the root
An Digital Twin Organizational (DTO) is the universal application technology for business efficiency and competitiveness
DTOs are a new way of building enterprise computing through universal platforms. They are not based on code but on business model configuration, and they produce a quantum leap in agility, automation, and business support.
Universal applicability
Any industry, size or function. Unlimited versatility to adapt to any management model
Future-proof
Architecture that avoids technical and functional obsolescence. Optimal return on investment
Ultimate customization
The system is configured to follow the client’s rules, and improve their efficiency and competitiveness
Scalability
There are no limits to the size of management models that can be implemented
Automation
Integration and orchestration technologies for automated, high-quality management
Simplification
They simplify the technology stack and facilitate data and process governance
“We live in a complex world—one that is increasingly connected, evolving, technological, volatile, and potentially catastrophic. And yet, we continue to treat the world as if it were simple: linear, immutable, disconnected, and infinitely exploitable”
David C. Krakauer, The Complex World, SFI
Technology and Business, hand in hand
Today, Technology and Business are poorly connected and too many opportunities are lost.
A new type of engineering is needed for companies
What does Business need? Speed, automation, quality, innovation, continuity, and low risk. To systematically achieve this, we need a new technological paradigm that is compatible with current technologies and enables us to reach new frontiers.
Our value proposition is to integrate the Digital Twin and the Company into a continuous improvement loop: the company relies on the twin to grow, and the twin is enriched by the company’s challenges. Both grow in a positive feedback loop.
ROSE: A revolution in enterprise engineering
We work on technologies to model, automate and drive the digital transformation of any organization.
We talk to define our companies, we capture knowledg
Knowledge is formalized in ontologies
Ontologies are executed using interpreters.
New ontologies create more interpreters
It’s 2025. Today we have demonstrated that ROSE Enterprise Digital Twin technology can be applied across all types of large-scale businesses and with exceptional results. We have the technology, the experience, the methodology, and the intellectual property. How did we get here?
The science of complexity was born at the Santa Fe Institute (SFI) in 1984. From the beginning, it seemed enigmatic and challenging to us, and it has always been a beacon on UGROUND’s path. The 21st century created the challenges of complexity and cybernetic systems, which is where we work.
UGROUND was founded in 2002 to work on Rapid Application Development (RAD) technologies. Our goal was to create new technologies to provide companies with customized solutions that were developed at high speed and highly scalable. RAD technologies are based on very extensive configuration systems, and we learned a lot about applications based on this technique.
In 2011, we used our RAD technology to enter the field of Model-Based Engineering (MDE), and we did so with a fresh approach: conventional models are two-dimensional and generate code. We focused on making multidimensional models and real-time model interpreters. The result is that we learned how to model business knowledge to create applications of all kinds with a common platform.
In 2017, we patented our engineering approach in the United States (USPTO), which gave rise to ROSE, or Recursive Ontology-based Systems Engineering. This patent describes how to make models of any dimension, based on semantics. A long description for a very concrete result: industrializing the production of large systems while avoiding the tedious writing of software. At this point, we coined the term Semantic Engineering to describe a new way of creating information systems, as an alternative to coding.
Starting in 2017, we began scaling up to large management models: how to use our technology as the backbone of large digital transformation projects that integrate all types of IT solutions on the market. This led to the conception of ROSE as a Digital Twin of Enterprises (ROSE DTE) platform, with cross-cutting and universal application, which also incorporates consulting for innovation and self-sustaining digital transformation.
Today, our challenges are the integration of Artificial Intelligence in all stages of modeling, in the implementation of models, and the scaling of UGROUND to new markets.
Mission
We develop high-impact cross-cutting solutions based on Intelligent Digital Twins with companies. We support them by optimizing their efficiency, innovation capacity and adaptation to a continuously changing environment.
We are a team passionate about providing solutions that accompany the transformation of organizations and focused on results.
Vision
Our goal is recognition as a company that provides a new paradigm of Systems Engineering based on human knowledge.
We convert business knowledge into intelligent, connected and highly evolutionary systems for an increasingly digital society.
Values
UGROUND is committed to its clients as a strategic partner. To make this possible, we rely on values we share with our clients, employees, and providers:
We are a team with the client. We mutually align expectations, objectives, and results, making them our own.
Our relationships are integral and honest, guiding our steps and demands for results, while maintaining the added value we provide and its impact on our clients.
We encourage responsible autonomy in all people to enhance the value they generate and the recognition it brings them.
We strive for excellence in the foundation of our client-facing offerings in a changing and demanding environment.